When you are just starting out, managing a website may seem easy and straightforward. But there are many topics that you have to pay attention to if you want to have a successful website. One of which is analytics.
Finding information about website analytics is child's play thanks to Google Analytics. But understanding and utilizing this powerful tool can, sometimes, be hard to accomplish. In this blog, we will talk about Google Analytics, why it is useful and several WordPress Google Analytics plugins which can link your website to Google Analytics to make it even more useful.
What is Google Analytics?
Google Analytics is an extremely useful tool that lets you measure almost all the activity on your website. It is developed by Google and it is completely free of charge. With this tool, you can measure the bounce rate, how much time users spend on your website, which parts of your website the user engage with most and many others.
Why is Google Analytics useful?
Google Analytics provides you with the most important resource on the web, information. Information can be quite useful for managers who are looking for answers to why a website is underperforming. Google Analytics collects and reports data in many categories, it also has a lot of features and suggestions to develop your website even more.
Using these features you can measure how your site ranks in organic search results, how your marketing campaigns are going and how much traffic you got from pay-per-click ads.
10 Best WordPress Google Analytics Plugins
Booknetic
1) Monsterinsigths
2) Analytify
3) GA Google Analytics
4) Google Site Kit
5) Analytics Cat
6) Exactmetrics
7) WP Google Analytics events
8) WooCommerce Google Analytics
9) WP Statistics
10) Conversios.os
Booknetic
Booknetic is an automated WordPress appointment booking plugin. At face, it might not seem like this plugin offers much functionality with Google Analytics. However, thanks to its Conversion tracking feature, you can get invaluable data about your bookings and reservations.
By creating triggers in the booking panel, you can track and analyze each action your customers take in your appointment booking panel. It is particularly useful if you seem to have problems in a certain part of your sales funnel.
In addition to Google Analytics, Conversion tracking also integrates with Google Tag Manager, where you track actions in the platform as well. If you have other analytics like Facebook Pixel integrated into Google Tag Manager, you will be indirectly interested in them as well.
General triggers you can set with conversion tracking are:
- Booking Panel loaded
- Location selected
- Service selected
- Staff selected
- Date selected
- Time Selected
- Information steps complete
- Booking completed (Local payment method)
- Booking completed with payment
- Payment error
With this information, you can learn about your overall user experience and develop a better design to guide users to the end goal of making a sale.
If you are operating on a booking-based business model, Booknetic will be an exceptional tool for you.
Price:$79 for a one-time deal
1. MonsterInsights
MonsterInsights is one of the most comprehensive WordPress Google Analytics plugins that provide you with any data and report you can imagine as a website owner. You do not need to write or know any code to install it on your website, MonsterInsights handles it automatically. With its broad and useful features, it is clear why it is the most popular Google Analytics WordPress plugin.
Features:
- Universal tracking to know how the users found your website, which keywords they searched for
- Tag and keyword tracking to learn which topics are the most engaging for visitors
- eCommerce tracking, report and integration with big players such as WooCommerce
- Affiliate and outbound link tracking
- Analytics overviews that shows the most important details from Google Analytics
- Weekly email summaries about crucial metrics on your website
- Real-time report to watch what visitors of your website are doing in real-time
- Content and author tracking for multi-author websites and bloggers
- Contextual insights to get more out of your website
Pros:
- Broad feature list
- Extremely detailed information
- Easy installation
Cons:
- Too expensive
- No individual statistics on separate content
Price: $99.50/Year for Plus, $199.50/Year for Pro plan
2. Analytify
Analytify is another great WordPress plugin with Google Analytics that offers great functionality for your website. Just like the previous plugin MonsterInsights, this plugin doesn’t require any code on your part as a 1-click installation of Analytify handles all of the tedious stuff on your behalf.
This particular WordPress Google Analytics plugin is extremely useful if your website offers a lot of eCommerce functionality as its main focus is on eCommerce tracking and reports. Thanks to its enhanced eCommerce tracking feature, you can see what products people added to their carts, how long they stayed in their carts when they removed them and if they added another product before removing them.
Features:
- Enhanced eCommerce tracking
- Real-time tracking to know what each visitor is doing at any given time
- Social media statistics to measure how much traffic you are getting from ad campaigns
- Shortcodes to easily customize your website
- Weekly email reports that include all the important metrics
- Tracking for individual pieces of content on your website
- Geotracking to see where your content generates from
Pros:
- 1-click installation
- eCommerce focused
- Easy to understand
Cons:
- Lacking features in free version
- Bugs and known errors
Price: $99/Year for pro plan, $199/Year for conversion plan
3. GA Google Analytics
What makes this Google analytics plugin for WordPress unique is the fact that it doesn’t overwhelm you with a lot of features. You get just what you need. This plugin adds Google Analytics tracking code (code that enables Google Analytics to work) to every page of your website, so you can track the performance of each page individually if you want to.
You also can choose who to track and when to track. With a lot of customization options, you can give your user the ability to opt-out of tracking altogether, which is a distinct feature that creates trust in your user.
As this plugin prioritizes ease of use and lightweight design, it does not take much space on your website and runs smoothly. The developer of this plugin is a security expert with over 15 years of experience in developing WordPress plugins, so you can trust his work.
Features:
- Universal Analytics and Global Site Tag support
- Custom tracking object support
- Google Analytics 4 support
- Ability to disable all sorts of tracking features offered by Google Analytics
- Custom tracking code adaptation
Pros:
- Secure and fast
- Cheaper than its competitors with a great free version
- Broad customization options
- Free version is pretty good
Cons:
- Limited functionality
- No exclusive dashboard
Price: $25 single payment for one site, $15/Year for one site
4. Google Site Kit
Google Analytics WordPress plugins can add a great deal of value to your business. Google’s official Google Site Kit plugin can add even more value!
There is not much to say about this plugin except that it is developed by Google and is easy to use. You do not need to know any code to install it and combine it with other Google tools. You can see Google Analytics, Search Console, Page Insights and Adsense from the same place thanks to this WordPress Google Analytics plugin.
Although it doesn’t have much functionality to offer, looking at its development history we can see that it is constantly growing with many features being added in every new update. So choosing Google Site Kit to use on your website is an investment in future usability. It is also completely free and open source and Google intends to keep it that way.
Features:
- Integration with Google services
- Ability to disconnect any Google feature you don’t want on your website
- Easy to understand and comprehensive documentation
- Broad and helpful community
- Tag manager
- Troubleshooting tool to help you fix problems yourself
Pros:
- Officially developed by Google
- Open-source and free
- Fast and lightweight
Cons:
- Limited functionality and no support for forms and eCommerce tracking
Price: Free
5. Analytics Cat
This plugin is among the top-rated Google Analytics WordPress plugins. It doesn’t slow down your website and adds tracking features to your website. You can also disable tracking for logged-in users to get useful data about visitors to your site. With this separation feature, you can measure how many visitors turn into actual users on your website.
This plugin is also open-source and completely free, just like Google Site Kit. As it is lightweight, it works at incredible speeds and saves you a lot of time.
Features:
- Shutting down tracking for logged-in users
- Simple installation and bloatware-free design
- Universal Tracking and Google Analytics support
- Easy translation into different languages
Pros:
- Open-source and free
- Lightweight
- Simple to use, no learning required to use
Cons:
- Limited functionality
- No dashboard support
Price: Free
6. Exactmetrics
Exactmetrics is another popular software among WordPress plugins with the Google Analytics field. It is one of the most downloaded and used analytics plugins and offers tons of functionality. Exacmetrics has a 1-click installation process and easy integrations to check the important metrics for your website.
Thanks to its enhanced eCommerce support and WooCommerce integration you can manage your eCommerce platform with ease.
Features:
- Real-time statistics to know what visitors are doing on your website
- Google Optimize integration to A/B test your website and increase its speed
- Weekly email summaries and content reports
- Behaviour reports to learn how visitors found your website and where did they come from
- eCommerce and forms report to learn more about your conversion statistics
- Published content tracking to see which blogs are getting views from visitors
- Wide array of integrations for forms and eCommerce
Pros:
- Information rich reports
- Beginner-friendly
- Integrations with the top eCommerce and forms plugins
- Analytics are shown in WordPress dashboard
Cons:
- A little bit expensive
- Can slow down your website sometimes
Price: $199/Year for plus plan, $399/Year for pro plan
7. WP Google Analytics Events
As a WordPress plugin with Google Analytics integration, WP Google Analytics Events offers plenty of options when customizing your website and setting up a tracking system. This plugin tracks data under a variety of categories and reports it in an easy-to-understand manner.
It is a highly advanced and comprehensive tool with support for scrolling tracking that shows how many people actually read your blog until the end or if they didn’t where they stopped.
Features:
- Event tracking for getting richer data
- Ability to see what visitors are doing in real-time
- Scroll tracking
- CTA performance tracking
- Forms integration
- Link tracking
Pros:
- Detailed tracking options
- Lets you understand which information is important for visitors
Cons:
- Can be hard to set up and use
- No eCommerce integration
- Unusual approach that can be unattractive to users of other options
Price: $79/Year for personal plan, $149/Year for business plan with 5 sites support, $199/Year for agency plan with 20 sites support
8. WooCommerce Google Analytics
If you want to create a link between WooCommerce plugins and Google Analytics, but you don’t trust third-party WordPress Google Analytics plugins, this option is for you. Before this plugin was a part of WooCommerce itself but after WooCommerce 2.1, it was separated and improved greatly.
Now, this Google Analytics plugin for WordPress is much more useful than before and it works seamlessly with WooCommerce itself.
Features:
- Tracking code integration to your website
- Display Advertising support
- Enhanced eCommerce tracking with thank you and cart tracking
- Channel analysis to know which of them are more successful
- Shopping behavior and checkout behavior analysis
- Advanced eCommerce report that details like payment methods customers used
Pros:
- First party plugin
- Extensive eCommerce features
- Detailed reporting
Cons:
- Free version lacks many features
- No GA4 support
Price: $79/Year
9. WP Statistics
WP Statistics is a great option for beginners and people who want a completely private option to use. It is one of the most secure Google Analytics WordPress plugins with its strong privacy approach in data collection. Even though they don’t collect data, you, as a website owner do collect under many categories.
You can look at real-time site data and see what visitors are doing, alongside geographical data and detailed visitor information. The best part about this plugin is that it is completely free to use.
Features:
- Locally stores information
- Geotracking
- Keyword tracking
- REST API support
- Easy to understand graphs and visuals
- Weekly status reports
- Content tracking options
Pros:
- Free to use
- Beginner-friendly
- Graphs are a pleasure to look at
Cons:
- Limited functionality for eCommerce options
Price: Free, Add-ons starting at $99/Year
10. Conversios.os
Conversios.os is one of the alternatives for WordPress plugins with Google Analytics that also offers a variety of eCommerce tracking options. With this powerful tool, you can track your campaigns in terms of eCommerce metrics.
This plugin goes into extreme detail to provide you with as much eCommerce detail as possible. As seen from the plugin’s name, you get every metric that is slightly related to the conversion part of your business.
Features:
- Ability to create automatic campaigns for your products
- Google Shopping integration
- Customer behavior tracking and sales funnel audit
- Checkout behavior tracking
- Active dashboard to manage all the important parts without going anywhere
- Highly specialized eCommerce data reporting
Pros:
- Seamless integration with WooCommerce
- Let’s you dive deep into eCommerce metrics
- Great performance and ad tracking support
Cons:
- Limited functionality in the free version
- Lacks customization options
Price: $160/Year for single website
Bonus: 11. Matomo
If you don’t want to use Google’s analytics features but still want to get important metrics to not fall behind the competition, Matomo is what you need. It offers all of the functionalities of Google Analytics with a much simpler process and easier learning curve.
Matomo also has a mobile app to access all the tracking features while on the go, which can save a lot of time for businesses. Matomo also puts the data back into its customers' hands thanks to its privacy policy.
Features:
- eCommerce and transition tracking
- Detailed visitor profile with heatmaps
- Real-time stats and visitor tracking
- Geotracking
- Segmentation
- Event, content and campaign tracking
Pros:
- Alternative to Google Analytics
- Privacy king
- Mobile app to see on the go
Cons:
- Free version is not beginner friendly
- A lot of advanced features are locked behind a paywall
- Costs and increase pretty fast
Price: Free, €19 per month for the simplest plan. Price increases as your site get more traffic.
Bottom line
Google Analytics is a great free tool that can help you boost your site traffic. Thanks to the WordPress Google Analytics plugins you can add this powerful tool to your WordPress sites as well.
Choosing one among all of the options can be hard and there is no one size fits all approach to applying in this situation. In any case, you should make a decision based on your specific needs and wants.
To help you even more we tried to include plugins that offer a free version that you can check before committing to one option. So, list your main needs, compare them with the plugins mentioned above and give them a shot with their free versions!